Believe Creator Playbook

Last updated: May 2025

Introduction

At Believe, we're building a new kind of ecosystem — one where attention becomes capital, and anyone with a good idea can get funded by community, instantly. Whether you're a solo builder, a scrappy team, or just someone with a dream, we're excited to help you launch.

This playbook is your guide to making the most of Believe: how to coin your project, how to grow it, and how to build lasting momentum with the people who believe in you.

This playbook is constantly evolving based on feedback we get from creators who have already launched.

Basics

Since Believe is a new fundraising mechanism, most creators start by asking us the following questions:

Is it legal to launch my project on Believe?

Memecoins are legal when they're transparently launched, not deceptive, and not structured as investment contracts. As long as you do not promise returns, ownership, or financial rights — and you purely create your coin for fun, your coin is in the clear.

Will my project just pump and dump?

The success of your project ultimately depends on you. If you launch something the community believes in and stay active—sharing updates, engaging supporters—your coin is likely to thrive. But if you go silent and disengage, it's almost guaranteed to lose momentum.

How do fees work?

Fees are shared among three parties:

50% to the Creator (the original poster)
45% to Believe
5% to the Scout (the person who coined the post)

You will be able to claim your fees in the Believe App.

Can I launch my project on Believe if I've already raised VC?

Yes — you can still launch on Believe even if you've already raised VC, especially at the pre-seed or seed stage. However, if you have a board in place, it's a good idea to run it by them first.

Where will the coin be listed?

The coin is a Solana token and will be available to purchase on any decentralized exchange that supports Solana — including platforms like Phantom, DexScreener, and Jupiter.

Before Launch

Many creators aren't sure what to launch on Believe. The answer is simple: whatever project you're genuinely excited to build. We've seen all kinds of launches, and the ones that perform best are the ones where the founder is clearly passionate and committed. Don't launch something you're not prepared to stick with—it shows, and the community can tell.

Launch Tips

Make sure you're truly ready to launch. Launching a coin is a serious commitment — treat it like raising a pre-seed or seed round. Once you raise funds, you have a responsibility to your holders to follow through.
Make sure to explain your project as clearly and simply as possible. Many of your supporters won't be technical, so break it down in plain language.
Coins with a video tend to perform better. The format we recommend is a Loom-style screen recording with your face in the corner—seeing the person behind the project builds trust. Many of our creators recommend using Screen Studio app.
It's more effective to tag @launchcoin in the main post rather than in a reply—this gives your coin maximum visibility.
Share the contract address in a follow-up post to make it easy for traders to buy your coin.
Make sure your credentials are listed in your bio—traders want to know who you are and why you're the right person to build this.
It's a good idea to give us a heads-up at least an hour before you go live—this gives us time to review your project and potentially feature it in the app.
We recommend purchasing Enhanced Token Info on DexScreener immediately after listing to ensure maximum visibility and credibility for your coin.

Your Project’s First 24 Hours

Be prepared to be active on X during the first 24 hours after launch—traders will have questions, and your responsiveness can make or break early momentum.
Share your roadmap and let people know if, when, and how you'll be hosting regular check-ins or community calls.

Managing Your Community

Publicly share major milestones—momentum builds trust.
Involve your community in growing the product—make them feel like contributors, not just holders.
Use your holders to gather real-time product feedback.
Some creators are exploring ways to integrate your token directly into the product—think loyalty rewards, access, or even payments.

Legal Pointers

Your coin must never represent equity in your company. Do not imply or promise ownership of any kind.
Do not promise or imply financial returns. Coins should not be marketed as investments.
Do not offer income or yield to holders. This includes profit-sharing, dividends, or similar mechanisms.
Your coin should function like digital merchandise. Think of it as a way for supporters to back your project — not a security.
Standard insider trading laws still apply. Sharing non-public information for personal or others' trading gain is illegal.